Cutwater Spirits™’s in-house creative studio reached out to Come Through to help them color more diversity into their 2021 holiday and general lifestyle product photography database.
In response to Cutwater's request to diversify their content Come Through proposed the concept of casting models that would represent "Chosen Family" members.
We decided to disrupt the typical way we view familial, specifically holiday, gatherings. By intentionally selecting models that represented a variety of age ranges and more closely reflected a values-based synergy amongst them.
To do this we reached out to local community in combination with our in-house directory. The shoot experience was full of awe and joy as many participants felt instantly “at home” with each other.
Deliverables: Lifestyle photography for Cutwater Spirits™, un-branded stock photo library for Come Through’s personal and commercial use.
Conceptualizing “Family” and the Role of “Chosen Family” within the LGBTQ+ Refugee Community: A Text Network Graph Analysis
We pride ourselves on our rich, multidisciplinary, cultural reservoir of creative talent. Every project is produced collaboratively to authentically represent the communities we care about most.